Lately Disney has been in the testing phase of one of the newest technologies in the theme park industry. This technology comes in the form of wristband….a MagicBand, if you will. Disney has combined technology they have been using for quite some time with new, innovative technology to make your vacation even more magical. Disney is still in the testing phases of the MagicBand and the details could change but it seems to be quickly moving from the testing phases to the implementation phases. If you are unsure of what MagicBand is or are skeptical, you have come to the right place. I was happy to find out that I will get to test the MagicBand with my 2 night reservation at Art of Animation this month. I will go over a brief synopsis of what it is here and will revisit the topic after my trip to give a review of my experience.
MagicBands use RFID (Radio-Frequency Identification) technology to store a guest’s information. This information currently ranges from park tickets, credit/debit cards, resort room entry, FastPass+, and PhotoPass. There have been rumors about numerous other potential functions of this fashionable device but I will not go into those right now. To use the MagicBand, just simply hold it up to one of the touch point locations for it to read the require information.
Personally, I love the idea of MagicBands, despite how much Dinsey may have spent on them. I think it will improve a guests overall vacation experience. It should not only make a guest’s trips easier but I think it really could enhance their vacation, giving them a more magical experience. Stay tuned into the blog for a review of my MagicBand experience after my trip and follow on me Facebook while I’m a Walt Disney World next week!